Art-direction, key-visuals, AI-generations
Yandex Lavka is an online and express delivery service for groceries and everyday essentials with international markets, for which I developed design and art direction
Created the full design concept, AI-generated
visuals, and provided art direction
for commercial campaigns launched
in the Kazakhstan and Uzbekistan markets
Created the design concept for a collaboration between Yandex Lavka and football club Kairat. The visuals appeared in stadium ads, merchandise, and brand communications reaching thousands of fans
Developed visuals, stickers, merchandise,
and AI-generated content for Yandex Lavka’s open-air festival in Kazakhstan
Developed the key visual for Yandex Lavka’s Birthday campaign. Worked on digital, static,
and video formats: from briefing contractors
to managing the entire production process